Oulu, Finland – [17.6.2024] – Brightplus, a pioneering force in sustainable material solutions, is thrilled to announce the launch of “IMAGINE,” a captivating short film inspired by the collision of gardening and fashion cultures. This film aims to engage and inspire fashion and outdoor industry decision-makers, raising awareness about the innovative Finnish creation: BrightBio®, recyclable textile coating made entirely of renewable side-stream biomaterials, free from toxic chemicals and fossil-based substances.
A Wes Anderson-styled short film IMAGINE by Kota Collective, an agency of visual storytellers from Lapland, transports viewers into a world where textiles coexist harmoniously with nature, highlighting the transformative potential of BrightBio® in creating eco-friendly, high-performance, and recyclable textiles. The film features the Biobloom Coat, designed by Krista Virtanen, the first of its kind made from BrightBio® material. Watch the film here.
Groundbreaking material set to revolutionize eco-friendly textiles
Innovative BrightBio® material not only offers exceptional performance but also allows for customizable features, ensuring versatility across various applications. This recyclable material represents a solution to pressing sustainability challenges, significantly reducing environmental impact while meeting diverse textile industry needs.
Key Features of BrightBio®
- Eco-friendly Composition: Crafted from renewable resources and agricultural side-streams, BrightBio® reduces reliance on fossil fuels and minimizes the carbon footprint. Its production requires no water and contains no toxic chemicals.
- High Performance & Customization: BrightBio® offers excellent mechanical properties, providing durability and functionality comparable to traditional materials, along with the ability to customize desired features.
- Versatility: Suitable for a wide range of applications, including apparel and accessories.
- Circularity: Designed to reduce waste and pollution, contributing to a cleaner planet. It can be recycled using all existing textile recycling methods.
“We are excited to see our BrightBio® coating applied to an actual garment crafted by Krista Virtanen. We made this film to raise awareness that alternatives to fossil-based textile coatings already exist. With this we aim to inspire fashion and outdoor industry leaders and designers to think circular and to join the efforts of revolutionizing the textiles with us. We are currently looking for commercialization partners for the coating as well as investors,” describes Milja Hannu-Kuure, CEO of Brightplus.
Biobloom Coat by Krista Virtanen
The Biobloom Coat, designed by renowned designer Krista Virtanen, is a visionary garment for future gardeners who cherish the environment. Embodying circular design principles, it tells a story of regeneration and renewal, integrating themes of sustainability, community, and nature. This unisex coat, suitable for various occasions, featuring a detachable hood and 3D printed snaps and cord locks, eco-friendly dye, and the innovative BrightBio® coating.
IMAGINE invites you to envision a world where textiles are part of a sustainable, circular loop. Join us in celebrating this leap towards a greener future.
For more information about BrightBio®, please visit www.brightplus.com
For inquiries, contact Milja Hannu-Kuure, CEO, at +358 400 646533 or milja.hannu-kuure@brightplus.com
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Credits
Production Company: Kota Collective
Director & stills: Harri Tarvainen
Videography: Teemu Lahtinen & Aarni Toiviainen
Postproduction: Teemu Lahtinen
Producer: Miikka Hast
Model: Reetta
Style: Krista Virtanen
About Brightplus
Brightplus is a leading innovator in sustainable material solutions, dedicated to creating eco-friendly alternatives that reduce environmental impact and promote a sustainable future. www.brightplus.com
About Kota Collective
Kota Collective, an agency of visual storytellers from Lapland, builds brands, captures moments, and crafts stories for marketing and communications. They are dedicated to promoting sustainability and working towards a better world through their marketing efforts. www.kotacollective.com
About Krista Virtanen
Krista Virtanen is a Finnish-born, Helsinki-raised fashion designer with nearly a decade of experience. She is dedicated to transforming the fashion industry towards more sustainable practices, focusing on eco-friendly materials and ethical production methods. www.kristavirtanendesign.fi