BRIGHTPLUS OY – COOKIE POLICY

Last updated: 30 September 2026

This Cookie Policy explains how Brightplus Oy (“Brightplus”, “we”, “us” or “our”) uses cookies and similar technologies on our website.

This Cookie Policy should be read together with our Privacy Policy, which explains in more detail how we process personal data.

  1. What Are Cookies?

Cookies are small text files that websites store on your device when you visit a website. They allow the website to recognise your device and remember certain information about your visit.

We also use similar technologies, such as tags and other measurement technologies, which may collect information about how visitors interact with our website.

Cookies and similar technologies can serve different purposes. Some are necessary for the website to function, while others help us understand how the website is used.

  1. What Types of Cookies Do We Use?

Depending on your consent choices, our website may use the following categories of cookies and similar technologies:

2.1 Necessary cookies

Necessary cookies and similar technologies are required for the website to function properly.

They may support functions such as:

  • website security;
  • technical operation of the website;
  • remembering certain technical settings;
  • enabling the website and its forms to function correctly; and
  • managing your cookie preferences.

These technologies are generally not used for advertising purposes.

Where a technology is strictly necessary for providing a service you have requested, your consent may not be required.

2.2 Analytics cookies

We use Google Analytics 4 (GA4) to understand how visitors use our website and to improve the website, its content and user experience.

Analytics cookies may be used to collect information such as:

  • pages viewed;
  • interactions with the website;
  • information about visits and sessions;
  • device and browser information;
  • approximate geographical information; and
  • technical identifiers associated with website usage.

The use of analytics cookies is subject to the consent settings implemented on our website.

When analytics storage is not consented to, Google Analytics does not read or write first-party Analytics cookies. Depending on the implementation, Google may still receive cookieless measurement signals for modelling purposes.

2.3 Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy tags on our website.

Google Tag Manager is a tag management system and does not itself function as an analytics service. It allows us to manage website tags, including tags used for Google Analytics.

The cookies and similar technologies used on the website therefore depend on the tags and services that are deployed through Google Tag Manager.

  1. Google Analytics 4 Cookies

Google Analytics 4 may use first-party cookies to distinguish users and sessions and to support website measurement.

The exact cookies and their settings may depend on our Google Analytics configuration.

Typical Google Analytics cookies may include:

Cookie

Purpose

Typical duration*

_ga

Used to distinguish users for Google Analytics measurement

Up to 2 years

_ga_<container-id>

Used to maintain session state for Google Analytics

Up to 2 years

* The actual duration may depend on the Google Analytics configuration and may be changed by Google or Brightplus.

The cookie lifetime is separate from the Google Analytics data retention settings described in our Privacy Policy. Brightplus’s current GA4 data retention settings are 14 months for user-level data and 2 months for event-level data.

Google’s documentation confirms that Google tags use first-party cookies for analytics purposes and that cookie expiry can be configured.

  1. Cookie Consent

When you first visit our website, you may be presented with a cookie consent mechanism that allows you to manage your preferences.

Where consent is required, non-essential analytics cookies and similar technologies are not used unless you have given the relevant consent.

Your choices are communicated to the relevant Google services through the consent settings implemented on our website.

Google Consent Mode allows Google tags to adjust their behaviour according to the consent choices made by website visitors.

You can change or withdraw your cookie preferences through the cookie settings mechanism available on our website.

  1. Managing Cookies in Your Browser

You can also control or delete cookies through your web browser.

Most browsers allow you to:

  • view cookies stored on your device;
  • delete individual or all cookies;
  • block cookies;
  • allow cookies only from certain websites; or
  • receive a notification before cookies are stored.

Please note that blocking or deleting necessary cookies may affect the functionality of our website.

  1. Third-Party Services

Our website uses Google services for analytics and tag management.

Google may process information collected through these services in accordance with its own terms and privacy documentation.

We do not use cookies on our website for advertising or remarketing through LinkedIn, Meta or similar advertising platforms at the time this Cookie Policy was last updated.

If we introduce additional tracking, advertising or other third-party technologies in the future, we will update this Cookie Policy and, where required, our cookie consent mechanism accordingly.

  1. Cookies and Personal Data

Some cookie identifiers and information collected through cookies may constitute personal data under applicable data protection legislation.

Where this is the case, the processing of personal data is carried out in accordance with our Privacy Policyand applicable data protection legislation.

Our Privacy Policy explains:

  • what personal data we collect;
  • why we process it;
  • the legal bases for processing;
  • how long we retain it;
  • who may receive it; and
  • what rights you have in relation to your personal data.
  1. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in:

  • the technologies used on our website;
  • the cookies and similar technologies we use;
  • our website or services;
  • applicable legislation; or
  • our data processing practices.

The latest version of this Cookie Policy will always be published on this page.

We recommend reviewing this Cookie Policy periodically.

  1. Contact Information

If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact us:

Brightplus Oy
Gneissikuja 5
90620 Oulu
Finland

Email: info@brightplus.com
Telephone: +358 20 7289 970

Last updated: 30 September 2026